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Corporate Branding should be for all companies, regardless of size. You might say, but I'm just a small business, why do I need this? Well, if you would like your business or product to be easily remembered, the same logical steps apply to small business as they do for large.
A brand or corporate logo by a professional logo designer is the visual and emotional image that you associate with a company or product. When you think of a product, you remember an association with that product, whether good, bad or just simply annoying. Visual and auditory brand associations make recognising and choosing products easier for the public. It is this emotional relationship, or simply the relationship of familiarity, with brands that make them so powerful.
A Corporate Identity can be a professional graphic design of a new logo design for your business or it can be a full Corporate Branding, encompassing Business Card Design, Letterheads, stationery, etc.
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Brand Name: create a good first impression. Make it easy to remember.
Positioning Statement/Descriptor: in one sentence, say what business the company is in, what benefits it provides and why it is better than the competition.
Brand Association: What does the customer see when your brand name is mentioned? Use imagery, a phrase, music, a character or a famous spokesperson. Ideally, you want customers to think of what they want from the brand (e.g. reliability and the benefits of reliability) and then associate that attribute with your brand name.
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